Nyfikna Investerare Enters a New Era: Building an International Boutique Media House

Founded in Sweden in 2019 by media entrepreneur Joanna Redebrant, Nyfikna Investerare has spent the past seven years connecting entrepreneurs, investors and business leaders through editorial content, podcasts, educational programmes and exclusive gatherings.

Now, the company is taking its next step: building an international boutique media house dedicated to entrepreneurship, ownership, wealth and the people shaping the future of family enterprise.

At the centre of this expansion is Their Legacy, a new international media platform exploring the extraordinary stories behind multi-generational family businesses.

How is Nyfikna Investerare expanding internationally?

What began as a Swedish platform for curious investors has evolved into a broader media ecosystem with more than 30,000 followers, subscribers, readers, listeners and professional connections across its established channels and networks.

The next chapter brings together several complementary media concepts, each with a distinct editorial identity and audience.

Their Legacy will lead the international expansion through premium cinematic productions and relationships with some of Europe's most established entrepreneurial families.

The Future of Capital will explore the intersection of private wealth, innovation and next-generation ownership through editorial content and invitation-only gatherings.

Alongside these international concepts, Nyfikna Investerare will continue developing its established platform, while She Leads She Owns represents a future opportunity focused on female entrepreneurship, leadership and ownership.

How does Nyfikna Investerare make money?

Rather than relying on a single publication or revenue stream, the company's strategy combines premium editorial storytelling, international partnerships, curated experiences and technology-enabled distribution.

Its commercial foundation is already established.

Since 2019, Nyfikna Investerare has generated revenue through investor memberships, executive education, sponsored media, investment retreats and private events, including collaborations with international financial institutions such as Banque Internationale à Luxembourg and Vontobel.

The international expansion builds on this experience, introducing new opportunities for strategic sponsorships, premium brand partnerships, private salons, cinematic productions and selected print publications.

What role does technology play in Nyfikna Investerare's strategy?

Technology is another central part of the company's development.

With its own publishing infrastructure and in-house research tools already in use, Nyfikna Investerare is developing a shared technology foundation designed to support multiple international media brands.

The longer-term strategy includes AI-supported editorial research, audience intelligence and more sophisticated digital distribution.

The objective is to combine the editorial quality and personal relationships of a boutique media house with the scalability of a technology-enabled business.

When does Their Legacy's first season premiere?

Their Legacy has already completed filming with five family businesses in Austria and Switzerland, with its first international season scheduled to premiere in early 2027.

The company's ambition is to develop an independent, profitable international media business, supported by recurring commercial partnerships and a growing portfolio of editorial and event formats.

As part of this next phase, Nyfikna Investerare is also exploring the participation of a small number of entrepreneurial families and private investors who share its long-term vision.

The ambition extends beyond building another media brand.

It is about creating an international platform where remarkable stories, entrepreneurial relationships and future generations come together.

Learn more: Their Legacy

Investment and strategic partnership enquiries: joanna@theirlegacy.se